As part of the organisation concerted move to go digital alongside a deliberate consciousness on eco impact, the SPCA's animal welfare publication was given a make-over with a youthful and fun layout to resonate with its younger audiences.

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The big idea was, to utilise the publication's cover as a blank canvas for SPCA to communicate topical issues and engage with its supporters. The approach offered possibilities in exploring various types of illustrations techniques, collaborations with local artists, and allowed the SPCA to increase consumer engagement by inviting supporters to submit their own cover designs.

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The first launch publication received over 14,000 downloads, 250 retweets, and 2,000 likes, with the illustrated covers very well-received.